Italian fashion house, Prada, first entered the fragrance market back in 2004 with their scent Prada Eau de Parfum which was widely known as Prada Amber. They signed a license deal with Barcelona-based fashion & fragrance house Puig in 2003, and 13 scents later, have now finally decided to release a master scent to encapsulate the brand. Prada La Femme and Prada L’Homme are being released this week in select boutiques around the globe. Prada’s flagship store in Milan, one in Paris, London and New York are the first to stock the fragrances alongside the Galaries Lafayette in Paris.
After this initial, highly exclusive release period, the fragrance will be rolled out towards global release over the summer months and into September. The local markets in Europe and the U.S. will get their hands on the fragrances in August.
The two scents are being released together deviating from the norm which sees the fragrance for women released before the men’s one. Another nice touch is that the bottle designs are symmetrical so that when they are placed together they form a full circle, highlighting the unity of the sexes and of the brand itself. Prada have described the pair as ‘an olfactory pas de deux, a pairing of equals, regarding each other with studied admiration’.
The fragrance for women has been described as ‘hyper-sensual’ and takes its lead from frangipani, a rich floral scent which has its origins in the Hawaiian Lei flower. Also included in the mix are ylang-ylang, beeswax, vanilla and tuberose which comes from a small white blossom from the same class as jasmine and orange blossom. It is tuberose which adds that sensuality to the scent, given that it has been dubbed the ‘harlot of perfumery’ by master perfumer Roja Dove.
The design of the bottle for Prada La Femme is predominantly gold with a white Saffiano leather cuff on its rounded back, while Prada L’Homme is silver with a black leather backing. Both bottles contain a mirrored surface inside.
The male scent sees a return to traditional elements in Prada’s perfume collection. It is based on iris and amber complemented with neroli, geranium, and patchouli, for an airy yet rich scent.
Both scents have been blended by master perfumer Daniela Andrier of Givaudan, a Swiss-based perfumer who has worked with Prada in the past on their scents Prada Infusion d’Iris and Prada Amber. You can watch her talk about her love of fragrance from an early age in this video.
The campaign for the two new fragrances was shot by Steven Meisel who is no stranger to working with Prada. However, the images have yet to be released. We do know however that Prada have decided to work with two men and two women in the campaign to reflect the different personalities that the Prada brand speaks to. Jose Manuel Albesa, the Chief Brand Officer from Puig has said ‘it was clear we couldn’t have only one face to represent the Prada man and woman’.
The faces set to head up the campaign include actor Mia Goth, who landed Prada label Miu Miu in hot water a few years ago when they were accused of portraying a child in an overly sexualised way; although Goth was 22 at the time of the shoot, she has a very young appearance. Mia Wasikowska, famed for her recent portrayal of Alice in Tim Burton’s Through the Looking Glass, will also appear. The 26-year-old Australian has been seen sporting Prada on many a red carpet of late. The two men who will encapsulate the idea of ‘the Prada man’ are American actors Ansel Elgort (of Carrie and The Fault in Our Stars fame) and Dane DeHaan who have both featured in recent Prada campaigns.
Be sure to watch out for the arrival of the new scents on a shelf near you in the coming weeks and months!